Király Emese is a “multipotentialite”, a front row admirer of human transformation, an entrepreneurial spirit with freelance, start-up and business owner experience, marketing, sales and people management background, offering trainings, business-, and life coaching as an ICF Certified Associate Coach (ACC). And last but not at least, cofounder of marble. Designing something for yourself is probably harder than doing it for anyone else. However, this one was a seamless, lovely project. We built the site on Wordpress CMS for a more agile content flow, so Emese can edit the site the way she pleases to, whenever she needs to. Our graphic designer on this identity project was Bardos Barbara designer.